"Know yourself, know your enemy, and you need not fear one hundred battles. Know only yourself and not your enemy, and for every victory gained you shall sustain defeat. Know neither yourself nor your enemy and you shall succumb in every battle. Your strength will eventually become your weakness. The key to victory is not defeating the enemy, but in defeating the enemy's strategy; therein lies their vulnerability."
- Sun Tzu, "The Art of War"
"When You Want Something You Have Never Had,
You Have Got To Do Something You Have Not Done Before."